Drove 10x ROAS for High-Ticket E-Commerce Brand Using Meta Ads

Sometimes, a campaign isn’t broken—it just hasn’t reached its full potential. For a high-ticket e-commerce brand, their Meta Ads campaigns were performing decently, with steady sales and a respectable ROAS of 5.84x. However, there was an opportunity to scale the performance further and maximize every dollar spent.

By building on the campaign’s existing success and refining its approach, we turned a strong foundation into a record-breaking performance for the company.

Challenge

The Meta Ads campaigns had been running well but weren’t fully optimized to scale. The client wanted to maintain their steady performance while reaching new, untapped audiences. The challenge was to enhance efficiency, capitalize on retargeting opportunities, and ensure the campaigns were primed to take advantage of the holiday surge in interest and sales.

Solution: Amplifying Success Through Strategic Refinements

To capitalize on the campaign’s momentum, I focused on enhancing targeting precision, expanding audience reach, and doubling down on retargeting efforts:

1. Optimizing Retargeting Campaigns

• Built dynamic retargeting campaigns to re-engage users who had shown interest but not yet converted.
• Focused on abandoned cart audiences, showcasing the exact products left in their carts and creating urgency with limited-time offers.
• Result: Retargeting campaigns delivered a conversion rate of 18.57% and a CPA of just $8.53.

2. Expanding Reach with Lookalike Audiences

• Used data from the client’s top purchasers to create high-value lookalike audiences.
• Launched upper-funnel campaigns with engaging video ads to introduce these prospects to the brand and middle-funnel campaigns to nurture their interest.
• Result: These audiences performed exceptionally, driving a significant portion of new sales and boosting ROAS.

3. Enhancing Creative to Match Audience Intent

• Updated ad creatives to focus on the unique benefits of the products, emphasizing quality and exclusivity—key drivers for high-ticket purchases.
• Added carousel ads to showcase multiple features and product variations, catering to different customer needs.
• Result: Reduced CPA by 40%. Average lead cost only $13.51

4. Fine-Tuning Campaign Structures

• Segmented campaigns into upper, middle, and lower funnels to ensure the right message was delivered at the right time.
• Monitored performance weekly and reallocated budgets dynamically to prioritize the best-performing campaigns.
• Result: Maximized the efficiency of every dollar spent, allowing the campaigns to scale without wasted spend. This allowed us to focus on higher value sales. Resulting in a 11% increase in the average order value.

Results

By refining an already-decent campaign and strategically scaling its reach, the results surpassed all expectations:

Why It Matters for Your Business

This case study proves that even a good campaign can become great with the right strategies. Whether your ads are performing decently or need a complete overhaul, I can help you take your results to the next level.

Let’s work together to make your campaigns the next success story!