Drove 10x ROAS for High-Ticket E-Commerce Brand Using Meta Ads
By leveraging abandoned cart retargeting, lookalike audiences, and creative optimizations, I turned a strong-performing Meta Ads campaign into a revenue powerhouse.
Justin Dykstra
Paid Ads Consultant | Lead Gen + E-commerce
You shouldn’t need a marketing degree to understand your paid ads. I help businesses fix tracking, cut wasted spend, and build a clear plan to improve performance across Google, Meta, and LinkedIn with reporting you can actually use.
My Experience
I’ve spent the years working hands-on across B2B, lead generation, sales, and e-commerce marketing, managing paid media from strategy to execution. I’ve built, audited, and scaled campaigns across Google, Meta, and other platforms.
Not just running ads, but setting up the measurement behind them so performance is actually understood and actionable. This consulting work is full-service by design, covering strategy, platform execution, tracking, and optimization, with the goal of building systems that perform consistently, not short-term wins.
My Portfolio
What I Learned from Earning My Meta Media Buying Certification
Earning my Meta Media Buying Certification sharpened how I approach full-funnel strategy, audience targeting, and advanced tracking—transforming the way I manage Meta Ads for service-based and B2B brands.
Photo by Donald Tong on Pexels
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Using Paid Ads to Sell Out Shows: Turning Theater Fans into Loyal Patrons
I reached over 296,000 people through strategic paid advertising, drove a 49.59% CTR, and achieved 181% more conversions year-over-year. This approach boosted ticket sales and built a thriving community of theater enthusiasts.
Photo by Tima Miroshnichenko on Pexels
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Google Ads for Service-Based Franchise
Managed Google Ads for a national franchise brand with over 50+ locations. Created campaigns at scale utilizing Google Ads Editor.
Google Ads for Plumbing, Heating, and Cooling Company
Managing multiple Google Ads campaigns for a home services company, I've driven a substantial increase in leads while reducing the cost per lead to an efficient $12.99. My ongoing efforts continue to deliver high engagement and conversion rates.
Photo by Andrew Neel on Pexels
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Google Ads Campaign for Franchise Development
I manage a Google Ads campaign aimed at recruiting franchise owners, focusing on cost-effective strategies and targeted advertising. The campaign increased engagement and maintained reasonable costs, resulting in growth for the franchise network.
About Me
I'm a Paid Ads Manager with experience driving revenue through targeted Google Ads, Meta, and LinkedIn campaigns. My approach is straightforward: I deliver consistent results and always overcommunicate with clients.
How I Work
In my approach to paid ads, I prioritize clear goals, data-driven decisions, and constant optimization. I utilize tools such as SemRush, Google Analytics, and Google Looker Studio to provide clear and comprehensive reporting. I am an expert at building, optimizing, and scaling campaigns across Google, Meta, and LinkedIn ads.
Certifications
Meta Certified Media Buying Professional
Google Ads AI Powered Ads
Google Display Ads
Google Search Ads
Get in Touch
I’m open to new opportunities and projects.
- Email: JustinDykstraMarketing@gmail.com
- LinkedIn: My LinkedIn Profile
- WhatsApp: Let's chat upon request.